Image Marketing produces on commercial-grade printing equipment. Any artwork files that you submit must originate either in a Vector-based application such as Adobe Illustrator or Corel Draw, or be high resolution Bitmapped from Adobe Photoshop. Typically the files are saved as PDF, but may also be submitted in Illustrator or Photoshop.
Make certain that you check these requirements before sending us your file.
Should you have any questions at all, or need additional guidance, please do contact Image Marketing. We will be happy to guide you through the process.
Camera-Ready: artwork that is black and white and has very clean, crisp lines that make it easy to scan and suitable for photographic reproduction.
Imprint Area: the area on a product, with specific dimensions, in which the imprint is placed.
Setup Charges: the cost to make the artwork fit the printing equipment and prepare the equipment for the imprint of your logo onto the product. Setup may include washing the ink color off of the machine once a product is imprinted.
Screen Printing: an image is transferred to the printed surface by ink, which is pressed through a stenciled screen and treated with a light-sensitive emulsion. Film positives are put in contact with the screens and exposed to light, hardening the emulsion not covered by film and leaving a soft area on the screen for the squeegee to press ink through. (Also called silk screening.)
Spot Color: A single, solid ink color that is specified either by name or PMS number.
4-Color Process: a system where a color image is separated into 4 different color values by the use of filters and screens (usually done digitally). The result is a color separation of 4 images, that when transferred to printing plates and printed on a printing press with the colored inks cyan (blue), magenta (red), yellow, and black, reproduces the original color image. These four colors can be combined to create thousands of colors.
PMS - Pantone Matching System: a book of standardized color in a fan format used to identify, match and communicate colors in order to produce accurate color matches in printing. Each color has a coded number indicating instructions for mixing inks to achieve that color.
Bleeds: printers cannot print right to the edge of a paper sheet. To create that effect, the printer must use a sheet, which is larger than the document size. Then the printer prints beyond the edge of the document size (usually 1/8”), then cuts the paper down to the document size.
Paper Proof: an impression of type or artwork on paper so the correctness and quality of the material to be printed can be checked. There is often an additional cost to this process. The lease expensive is a regular black and white emailed or faxed paper proof.
Pre-production Proof: an actual physical sample of the product itself produced and sent for approval before an order goes into production.
Shipping Charges: the cost to bring the finished product from the manufacturer to your office.
Drop Shipment: an order shipped to more than one location will be charged a fee for each additional destination.
Less Than Minimum: the fee charged for ordering fewer items than the quantity listed as the minimum or first column. This option is not always available on all products.
Etching: using a process in which an image is first covered with a protective coating that resists acid, then exposed, leaving bare metal and protected metal. The acid attacks only the exposed metal, leaving the image etched onto the surface.
Engraving: cutting an image into metal, wood or glass by one of three methods – computerized engraving, hand tracing, or hand engraving.
Colorfill: screen printing an image and then debossing it onto the vinyl’s surface.
Embroidery: stitching a design into fabric through the use of high-speed, computer-controlled sewing machines. Artwork must first be “digitized”, which is the specialized process of converting two-dimensional artwork into stitches or thread. A particular format of art such as a jpeg, tif, eps, or bmp, cannot be converted directly into a embroidery tape. The digitizer must actually re-create the artwork using stitches. Then it programs the sewing machine to sew a specific design, in a specific color, with a specific type of stitch. This is the process known as digitizing.
Pad Printing: a recessed surface is covered with ink. The plate is wiped clean, leaving ink in the recessed areas. A silicone pad is then pressed against the plate, pulling the ink out of the recesses, and pressing it directly onto the product.
Debossing: depressing an image into a material’s surface so that the image sits below the product surface.
Embossing: impressing an image in relief to achieve a raised surface.
Hot Stamp: setting a design on a relief die, which is then heated and pressed onto the printing surface.
Laser or Foil Stamp: applying metallic or colored foil imprints to vinyl, leather or paper surfaces.
Personalization: imprinting an item with a person’s name using one of several methods such as mechanical engraving, laser engraving, hot stamping, debossing, sublimation, or screen printing, to name a few.
Die-casting: injecting molten metal into the cavity of a carved die (a mold).
Die-striking: producing emblems and other flat promotional products by striking a blank metal sheet with a hammer that holds the die.
With vector files, why are you asked to “convert all text to outlines/paths”?
There’s a simple reason for this: It’s an easy way to ensure your text will print as it was intended. If Image Marketing Specialists or the production factory doesn’t have the exact font you used when creating your artwork, it will have to substitute another font. This will cause your text to reflow and will surely look different than what you’ve created. You can’t simply give the font you used to the factory. It’s against the law. While this might be common practice, it’s not right. So avoid any legal issues by complying with the request. It’s easy to do – here’s how.
When you still have your copy/words as Text, you will see a baseline at the bottom of the text, as well as a box with “handles” around the entire copy block. Once the change is made, the box will disappear and each letter will have an outline around its edges with points positioned around these paths.
In Adobe Illustrator:
To make the change, simply select your text with the Selection tool. Go to Text in the menu bar. Scroll down to Create Outlines. If your document has multiple text boxes, you can go to Select > All and then Text > Create Outlines. This will help prevent missed text boxes, which could lead to problems later.
It’s just as easy to convert text to outlines in CorelDRAW. All you have to do is select your text box, go to Arrange in the menu bar and scroll down to Convert to Curves. While still in text mode, you’ll notice that black dots appear in the four corners and in the center of the top, bottom, and sides of the text box. If you view the same text box in Wireframe mode, the black dots remain, but the color goes away, leaving an outline of the type. Once you convert the type to outlines, the text selection will look the same, but you will notice outlines around the nodes, or points, at various positions around the outlines. The larger the type, the more abundant these points will be. To convert multiple text boxes in a document, go to Edit in the menu bar and scroll down to Select All > Text.
BIG TIP: Keep a copy, either a second set of graphics in the document or create a copy of the original document, before you convert the text. Once you make this change, you can no longer edit your text.